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Email Marketing Specialist

We are iFit®

The world leader in fitness technology, iFit® is pioneering the way people interact with fitness equipment and technology. Our platform is built into millions of fitness machines, wearables and streaming on-demand workout videos. So basically, if you like fitness, building stellar designs, and working with a team of fun, talented people, then this is the place for you.

Job Description:

We're seeking an expert email marketer to join our team. You'll be primarily responsible for building and tracking email campaigns to ultimately increase our business' email marketing success.

Responsibilities:

Build emails for recurring, nurture, and marketing campaigns using Dreamweaver and Salesforce.
Set up and send recurring, nurture, and marketing email campaigns (including email HTML, segmentation, scheduling, etc.).
Thoroughly proof and test all emails with a team before sending.
Pull and analyze reports on email success metrics; identify red flags.
Periodically switch out email content in recurring and nurture campaigns to keep them relevant and up to date.
Stay caught up on new email technologies and email marketing ideas.
Other email compliance and database maintenance tasks as needed.

Skills:

Able to both collaborate with a team and work alone with minimal supervision.
Excellent organization skills and attention to detail.
Technologically savvy.
Basic HTML and SQL knowledge.
Experience with Dreamweaver, Litmus, ReturnPath, and Google Analytics a plus.

Requirements:

Bachelor’s degree (marketing, business, or technology related preferred) or equivalent working experience.
At least one year of experience with email marketing, lead nurturing, marketing automation, and web analytics.
Experience with Salesforce Marketing Cloud/Exact Target.
Excellent understanding of email marketing concepts, metrics, and compliance laws.
Proficiency in email marketing and marketing automation technology.
Highly analytical and able to derive meaning from data through reports, A/B testing, and email optimization.
Excellent writer and communicator (in both the written and verbal form).

*Position is On-site or Remote to Salt Lake Region 

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